Macquarie University was opened in 1964 and is recognised globally for its pre-eminence in key research disciplines, as well as producing graduates who are among the most sought-after professionals in the world.

We helped launched the world-first Bachelor of Business Leadership.

In 2013, Macquarie University launched a world-first Bachelor of Business Leadership – pairing traditional commerce teachings with accelerated leadership capability: resilience, innovative thinking, strategic vision, and outstanding communication skills.

Together, we developed a launch campaign that included integrated social media, videography, graphic design and web design for enhanced UX and lead generation.

The centrepiece, ‘Thoughts on leadership’, was an insightful video series sharing a rare glimpse into the hearts and minds of some of corporate Australia’s business leaders, and Macquarie University Alumni. In a series of totally candid interviews, we learn heartfelt advice that has been gathered throughout over a hundred years of business experience – a valuable resource for anyone aspiring to lead others, not only in business, but any in field.

Years later, the Bachelor of Business Leadership and Commerce (BBusLeadCom) is still a key differentiator and an integral part of Macquarie University’s undergraduate offering.

Source: Vimeo

What we did:

• Web design
• Video production 
• SMS marketing 

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